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Analysis on the change of consumption market in the future shower room

  • Author:Fanyu
  • Source:Chinamirrormanufacturer.com
  • Release on:2017-12-06
The future shower room consumer market will return to the essence--security and Ijie will become the consumer choice shower room product Core standards and consumer trends, who can do both safe and easy to clean shower room products, who is the industry's standard and leader. The emergence of many small shower houses in the industry and market maturity and consumer specialization, to the shower room industry to bring unprecedented challenges and opportunities, many shower room enterprises have realized that the consumer specialization will inevitably result in the shower room products higher security requirements, thus introducing new technology, new technology, including traditional plastic glue glass technology Introduction (Glue Glasshas been widely used in Windows, ships, bank glass and other fields), the introduction of plastic glass shower room, folder plastic glass shower room Although the security, but the shower room glass easy to stain, difficult to clean, glass yellowing and other problems have not been resolved.
laminated glass
(a) people on the shower room product consumption concept and consumer groups in the changes in the shower room products from the past to pursue luxurious bathroom products (massage cylinder, steam room) into a practical demand. Consumers in the use of the process requires rapid, water-saving, time and province space. As a result, shower room products in the past few years, into more and more families, whether luxury suites, five-star hotels or ordinary suites, civilian families. Shower room products with an average $number speed increasing. This gives our shower room market a lot of space. According to statistics, the existing real estate projects in the bathroom matching, as well as the new star hotel, shower room products accounted for more than 80%.
(ii) New growth points in the vast rural and second-tier cities with the country's demand for rural urbanization process, more and more farmers will become urban residents. The applicable shower room will be an important choice for them. Their consumption capacity will gradually appear, improve the living environment and improve the quality of life is becoming an urgent need of urban residents. Therefore, the shower room manufacturers may wish to target the market positioning of second-tier cities and the vast rural areas, where there is a great business.
(iii) Strengthen product matching, provide quality service customers consumption concept is to "one-stop" bathroom matching direction change. Therefore, if the same as before light by shower room single products alone, can not be independent, can not be a long-term foothold. Manufacturers can exchange, strong together. Manufacturers must strengthen the depth and horizontal matching, with a one-stop service to attract customers.
(d) Product Development 1. High-end product development. For some high-end customers, the development of high-end products to meet high-end demand. 2. For rural and ordinary families of sanitary ware, design to provide marketable simple products to meet the needs of ordinary families, affordable. 3. Non-standard, shower room should be suitable for a variety of huxing, and now almost all of the shower room, including engineering orders are non-standard.
(v) Shower room products in line with national industrial policies
Shower room products are the necessities of people's lives. Energy-saving, water-saving, environmental advantages, in line with the trend, to become a necessity for people's lives. At the same time in line with the national industrial policy, should be vigorously developed to meet market demand.